Spring Summer 2012 Fashion Trends

Soft Alternative
Start dreaming of a more gentle connection with time, of a return to a more authentic existence. Between pragmatic realism – a better quality of life, sustainable and local consumption – and fantasized idealism – the dream of a simple and fair life, of authentic values … Enchanted authentics offers a continuation of the slow movement, but has a more elaborate and richer artisanal edge. It is a celebration of generosity, gentleness, richness and consistency and a desire to rediscover a refined, long-forgotten savoir-faire and seek graceful sensuality with old-fashioned charm. Compose a refreshing romanticism, without naiveté. Like a wistful collector, list the outfits of forgotten trades and crafts or prefer endearing and dainted touches for an enchanting bucolic mood.
New Edge
New Edge
In New Edge, we represent a strong desire for modern shapes that we would like to be pure yet sensual. This modern outlook offers a radically simple, minimal aestheticis found appealing once again, updating an idea of classicism and timelessness. Between a search for original purity and the redefinition of shapes, we identify the contours of a new frame of reference. Highly stylized, shapes and lines are defiantly structured or erased to leave room for a comfortable ergonomy with generous, enveloping, air-conditioned fullness. We draw strengh from the desert, a fascination for expanses without borders and opt for timeless eroded denim and sediment-like fabric effects.
Technicolor Summer
This is a call for pure relaxation, cheerfulness and vacationing : a joyous escape from everyday life. Take up the colors of summer and the codes of seductiveness and give them a joyful spin, without fear of being over the top. We play Summer clichés « to the hilt » between jet-set opulence sultry seduction and impetuous glamour of the Happy Hour. Or opt for a California cool, coloring the preppy look with show-off humor, and playing with beachwear and American casualwear to concoct a smart relaxed look. Summer once again has a mythical attraction!
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