CIFF Fashion Trends Spring/Summer 2011The French trend agency NellyRodi has once again designed the four trend themes for the Spring/Summer 2011

 

The trend themes represent four unique stories:

Story 1: TINY PLEASURE

Consumer group: THE EMO HUMANS

SENSITIVE – ROMANTIC – POETIC – TIMELESS – SPIRITUAL

Story 2: ELITIST ELEGANCE

Consumer group: THE PRECIOUS UBER

CHARISMATIC – OFF BEAT – SEDUCER – PRECIOUS – AESTHETIC

Story 3: COLOR THERAPY

Consumer group: THE COOL CITIZENS

FRUGALITY – SIMPLICITY – JOY – SHARING – DURABILITY

Story 4: EXOTIC JUNK

Consumer group: THE NEO DISSIDENTS

WILD – ANTI ESTABLISHMENT – NEO PIRATES – DISOBEDIENT – DAZZLING